When making a website one of the most important thing is to choose a domain.
1. Start with keywords
Before registering your domain, you must take some time to think about some ideas. It will be useful to have some keywords in mind when doing this. This keywords will be better if they define what you do. Mix them in different ways to find is something make some sense. Don’t force the process — just let go with the flow.
2. Make it unique in order to stand out
Your domain plays a important role in your brand making. You must make sure that it stands out for you and the visitors you wanna to bring on your site. Having a domain that matches to some other brand is never a good idea. It only create confusion between their and your brand. Also you should not force some alternative spelling, it may lead to some serious trouble.
When any site owner set their domain, they did not use the standard spelling.
3. Go for a .COM
If you want to stay a long term in this market. You should go with a .com domain. You can also use any other domain and that will be totally fine. but owning the .com or the equivalent TLD for your target market country is critical for your business.
There can be a much number of reasons why this can affect your site, but this is also important for user. When there are thousands of TLDs to choose, .com is still the king of this world.
The fact is many of the internet user don’t know about many TLDs and choosing some which no one know, so the user will hesitate to click on that. You must make it easy for everyone to access your domain. So for this you must go with a .com.
4. Make it easy to type
You can define a url as a address of your business, and you definitely don’t want to set your business at the place where its hard to reach for anyone. If your url is hard to type then people will definitely choose something other.
Make sure that your url is not too long and much easy to type and remember. This is very necessary for your domain to reach out to the people.
5. Make it memorable
Keep is simple. Make your domain name such that it will be easy to remember. People won’t come to your site if the name is hard to remember and spell. So try to make is as easy as possible.it doesn’t matter if you have a great website, if your domain is not easy to remember. Making your domain memorable will also make it spread faster.
6. Keep it short
No one wanna to type and remember a long domain name, also the longer the url, more the spelling mistakes. The best thing is short url will fit in your business card with more ease. It look better and easy to remember the spelling.
7. Create and meet expectations
Your domain name should be something like if someone hear your domain name for the first time. They should know what you do, if it’s not happening then it has a problem.
Some tech giants like Google and amazon sound cool and no one can know what they do just by their domain name, but it takes a lot of marketing experience and expertise to do so.
8. Build your brand
If you are unable to find a domain that satisfy the previous rule, then you have to do branding yourself.
You can make a unique moniker, it will build a additional value to your brand. Keep in mind that with this you will gain traction slower than using a more simple domain, but if you do this in a true manner this can pay off in a long run.
9. Don’t fall for trends
Don’t go with what is in trend. Just because it is in trend right now it will not be in the trend forever. Following someone else will restrict your growth and you’ll never learn new things on your own. Just maintain a distance from odd spelling and a lot of symbols, just the rule is keep it simple.
10. Try a domain selection tool
At last if you can’t find a good domain name you can take help from some tool which will help you out with this.
You can try out a domain selection tool to find your perfect domain. DomainsBot or NameMesh are good tools if you want to use.
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