Instagram quickly outgrew its first impression as a fun app for people and has become a serious marketing hub, selling, networking and audience building tool for every individuals and brands so, it is one of the most popular social networking sites on the globe, which overtaken 200 million active monthly members sharing 60 million pictures with 1.6 billion likes every day.

Just how awesome is it? Engagement measure for brands and firms on most of the social networks are below 0.1%, but Instagram made a notch in all away. The mean instagram involvement rate for brands in a 2014 Forrester study was an epic 58 fold more than on facebook.

You can’t argue with proportion like that. But that is nothing more than an average so as I advocate across all manners of online marketing, you don’t want to be average! It’s not a dream or a goal.

Sure, 58 times greater engagement than Facebook sounds awesome, but you can do tremendously better than that on Instagram platform. Whether you are a big brand or maybe just wondering how to become popular on Instagram, I don’t want you to strive for average proportion; I want you to reach for the stars and become an Instagram unicorn. A digital unicorn is that magical, rare creature that outperforms all others by orders of magnitude.

And you are going to accomplish this by working these amazing Instagram hacks into your social strategy. Check out these attention-seeking ideas for your Instagram captions, hashtags, profile, and many more, and see what to post on Instagram to incline the slope of followers and way more visibility and engagement too.

1. Cross-promote your dedicated hashtags.

That is nice that you created a #tricksdiary hashtag for your brand and company, but who knows to use it to spread content about you? Make sure it should be in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events.If you are on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it is listed on your other social profiles or not? On your website, and in your email blasts. Don’t just assume people will find it.

2.  Get creative with hashtagging.

When it comes to Instagram caption ideas, you need to look beyond the single word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell every short part of your story. Be funny, ironic,creative or outrageous–just don’t be boaring. Collaborative workspace company we work is great at this, and they include a fun mix of Instagram content, too.

3.  Participate in enormously popular conversations.

For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.The really specific hashtags are like long-tail keywords in that they show more intent and help you find the right people, but the universally trending hashtags like #instagood, #tbt, #photooftheday or even plain old #fun get you in front of more people in general. You need both to make it on a social network as big and noisy as Instagram.

4.  Make the most of your bio URL.

It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. Swap it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.

5.  Get descriptive with your captions.

A picture is worth a thousand words, but you can’t skip the words entirely. National Geographic is fantastic at using storytelling alongside their Instagram photos to create engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram, with over 50 million followers.Like the other Instagram hacks I have included here, this is something you’ll want to commit to working into your strategy over time, so don’t worry if it feels weird at first. Your writing will improve as you find your brand’s Instagram voice.

6.  Go all in on influencer marketing.

Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.

7.  Remove unwanted tagged photos of you from your profile.

If you only want to feature the best user-generated content about you or your brand on your Instagram profile, you can. Now, you can’t remove the tagged photos from the site entirely, by choosing “Edit Tags,” selecting the ones you want to remove and choosing “Hide from Profile” (you may need to confirm). It does the trick.

8.  Approve photo tags before the content shows on your profile.

Speaking of giving you greater command over which tagged photos appear on your profile, you can change your Instagram setting so tagged photos won’t show unless you approve them first. You’ll find this under “Options,” “Photos of You,” and “Add Manually.”I’m trying to think of a reason why any company would NOT want to do this… Nope. I’ve got nothing. You should absolutely set this up to avoid potentially embarrassing situations.

9.  Develop your own Instagram style.

It’s human nature to want to fit in, but on Instagram, you want to stand out. Indian beverage brand Frooti has developed such a unique visual content style, it’s instantly recognizable every time a user sees a Frooti post in their newsfeed. Check it out:

10.Remember your calls to action!

Instagram, like other social networks, is a conversation, not a broadcasting platform. What action do you want people to take on your post? If you don’t know that, start over and figure it out. Staples is great at generating engagement by letting people know exactly what they expect them to do with their posts (bonus points if you make it sound fun). Often, that call to action cleverly gets people to share or virally spread Staples’ content.


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